Rachel Foster
Branding & Website Design for a Yoga instructor & breathwork coach
The Project
Brand Design
Squarespace Website Design
Social media graphics & business cards
About
When Rachel approached me for some help with her new business, she presented an interesting challenge - how to showcase the multiple services she offers (breathwork, yoga & public speaking coaching), in a cohesive way that would make sense to her potential clients. She also wanted a design that felt earthy, welcoming, supportive and with a connection to nature.
Brand & Logo Design
Rachel and I worked together to create a brand identity that feels calm, grounded and quietly sophisticated. The visual elements blend an elegant font with organic feeling linework inspired by breath and flow. A muted palette of forest green, sage, dusty rose and warm ivory evokes tranquility, and personal growth, while subtle botanical elements reinforce the theme of connection and transformation. The result is a refined, nature-inspired brand designed to attract clients seeking wellness, clarity and connection.
Website Design
Blending her new branding with nature-inspired imagery, white space and a clear, intuitive user journey, we designed Rachel’s website to feel like her breathwork and yoga services - calm, spacious and naturing. The content was structured carefully to guide users through a journey of learning about Rachel’s experience and how the transformational services she offers could help. Each element was designed to feel welcoming and grounded, resulting in a website that reflects the calm, insightful presence she brings to her clients.
get in touch
Let’s work together
I’d love to hear more about the dreams and goals that you have for your business and talk through how I can help you by creating a gorgeous website.